Reflecting on Our Partnership with JB Active
JB Active Retail Apparel Interiors
The challenge
Packaging a new sportswear apparel retail identity, housing international multi-brand under its umbrella in its own identity.
The solution
Playing on the brand identity colour tones as the focal brand identification within the interior development. Ensuring that standard international shop-fitting components are repackaged in a custom design philosophy to create design diversity with a particular interior design language. A playful and youthful approach was exercised to create a comfortable setting for high-end sportswear within the JB Brand.