JB, biggest retail store in South Africa, 3D render, retail interiors, hospitality Design portfolio, Interior design services, Design ideas and inspiration, Interior design company, Transforming spaces, Retail space design, merchandising, store front, retail design inspiration, leisure, sports department, store front

Reflecting on Our Partnership with JB Active

JB Active Retail Apparel Interiors

JB, biggest retail store in South Africa, 3D render, retail interiors, hospitality Design portfolio, Interior design services, Design ideas and inspiration, Interior design company, Transforming spaces, Retail space design, merchandising, store front, retail design inspiration, leisure, sports department, store front, merchandising

The challenge

Packaging a new sportswear apparel retail identity, housing international multi-brand under its umbrella in its own identity.

JB, biggest retail store in South Africa, 3D render, retail interiors, hospitality Design portfolio, Interior design services, Design ideas and inspiration, Interior design company, Transforming spaces, Retail space design, merchandising, store front, retail design inspiration, leisure, sports department, store front, merchandising

The solution

Playing on the brand identity colour tones as the focal brand identification within the interior development. Ensuring that standard international shop-fitting components are repackaged in a custom design philosophy to create design diversity with a particular interior design language. A playful and youthful approach was exercised to create a comfortable setting for high-end sportswear within the JB Brand.

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